Our ambition and approach
Our ambition is to achieve the broadest sense of diversity, extending beyond the statutory duties to include diversity of thought, education and caring responsibilities as we recognise that this adds strength to our work. Our purpose is to provide great homes, great services and develop great people at Coastline and in our communities – all underpinned by great foundations.
One part of our great foundations relates to strong governance, and our shared values below, that shape our culture, to:
- Put our customers first
- Be open, honest and accountable
- Strive to be the best
- Value each other
We work with a diverse range of communities, safeguarding some of the most vulnerable and socially excluded people in society. We respect and value differences and recognise that diversity enriches our communities and strengthens our collective resources and effectiveness as One Coastline.
Our Group Equality and Diversity Policy sets out and demonstrates our commitment to actively promote equality and treating all people with dignity and respect.
We are also
- Active members of the Housing Diversity Network which aims to inspire and empower people, promoting equality, diversity and opportunity for all
- A Disability Confident Leader and guarantee to interview all disabled applicants who meet the minimum criteria for our vacancies.
Why we ask for this information
The Government's Transparency, Influence and Accountability Standard states that social landlords should ‘know their customers’. We therefore ask our customers to provide EDI data under good practice guidance issued by the National Housing Federation.
The vulnerability questions we ask are guided by the Housing Ombudsman's Relationship of Equals spotlight report and further enables Coastline to know and understand customer needs and requirements, making any reasonable adjustments as need be on an individualised/person-centred level.
As we build EDI and vulnerability knowledge about our customers, this supports Coastline in reviewing whether the services we deliver meet the breadth and diversity of our customers.
Collection of information is an ongoing process because it is dynamic. Each customer's health and vulnerability can change over time, and new customers move into our homes while others choose to move.
We annually review information we hold on EDI, vulnerability and contact details. The frequency of these reviews may change once, as a business, we’re satisfied we know our customers, and we can evidence the need to use this information to develop our services.
Most importantly, although we continue to ask our customers to update their EDI and vulnerability information annually, there is no requirement for them to do so and it remains their choice as to how much they wish to share.